What Is Green Washing? Are You A Victim?

What Is Green Washing? Are You A Victim?

Greenwashing is Everywhere. And You're A Victim.

Companies can market however they wish, even if that means using wordplay to their advantage.

Green-Washed products make an unsubstantiated claim to deceive consumers into believing that their products are environmentally friendly. Essentially, it's a marketing ploy, in which green PR and green marketing are deceptively used to persuade the public that a product's aims and policies are environmentally friendly.

Several brands have done this to keep up to date on consumer demands. However, just because your shampoo is in a little green bottle with a tree logo, doesn't mean it's all natural or environmentally friendly. 

These falsely advertised products generally contain toxic chemicals and other harmful ingredients. Or they wreck havoc on our environment.


Unfortunately, most of these marketing techniques work, because consumers don't read the ingredients or do general research - which is the only way to find out if a product is safe or not. 

Fiji Water is a perfect example of green marketing. Their ads reveal beautiful greenery and untouched islands, as if their brand is so pure. However, Fiji's environmental footprint is detrimental to our planet. In reality, they're taking attention away from what it really is - water, bottled in plastics that take years to degrade. And let's not forget to mention the intensive transportation from the island of Fiji, to the rest of the world. 

Both of these practices wreak havoc on our environment.

And to bring this more into perspective, 47% of Fijians do NOT have access to clean, safe, drinking water. 

What. The. Actual. Fuck.

Soap companies is doing the same thing. Mrs. Meyer's, for example, claims “All of our cleaners are made with plant-derived ingredients, essential oils, and other thoughtfully chosen ingredients." 

There's just one problem. Flip to the ingredients of their Basil Dish Soap - you'll see several carcinogens and Banned Ingredients. Their Basil Dish Soap contains Fragrance, Sodium Laurel Sulfate, Lauramine Oxide, and a few others. 

If you research a bit further, Mrs. Meyer's is not the family owned company they claim to be. They are in fact, an SC Johnson Company - Read all about how SC Johnson is HORRIBLE on my last blog - https://handmadesoapclub.com/blogs/news/johnson-johnsons-deadly-sunscreen

Corporate companies are in your face, lying about their everyday practices and impact on the environment. What happened to transparency? Treating customers like family? Doing good for our planet?

I guess that doesn't exist in the corporate world...

Do your research, buy from brands you trust, and always read the ingredients.

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